PATH AI

Skill pathways

Try short practical tasks from real entry-level work, get marked feedback from a trainer, and see which skills to build next. You choose the pathway — your report's career suggestions are ideas to explore, not a decision made for you.

Digital Marketing

Entry level (e.g. Marketing / Social Media Executive)

Pilot · draft content

Practical checks of the everyday skills used in a first digital marketing role: writing social posts, knowing who a message is for, planning a small campaign, reading simple results and writing to clients.

Skills checked: Writing social media content · Knowing the audience · Planning a small campaign · Reading basic results · Writing to clients and colleagues